Digital banking hulk Coupons.com is now announcing that it has acquired San Francisco-based KitchMe, a startup charity recipe saving, dish formulation and selling lists in a visible interface. The KitchMe focus is now accessible online at www.kitchme.com, and it works on both desktop and mobile browsers. Both of KitchMe’s co-founders, Stella Kleiman and Gene Reddick, before of Sequoia-backed FoundValve and Floating Factory, have assimilated Coupons.com as a partial of a deal. Terms of a merger were not immediately available.
KitchMe was founded in Apr 2011, and dual prior co-founders have given departed. At a time of a acquisition, a bootstrapped startup was usually a two-person team.
In box you’re wondering since we never listened of KitchMe until now, it’s since a association was acquired final year (Q2 2012) before it ever had a possibility to publicly debut.
“We were immediately tender with both a KitchMe product and a company,” Steven Boal, CEO of Coupons.com said. “KitchMe is distinct anything else we’ve seen, mixing best-in-class dish planning, recipe discovery, selling list origination and couponing capabilities in a singular application. Not usually did we acquire a good product though a gifted group as well.”
Kleiman says that a use had no users, and what’s rising now is a new product. However, it has been in sealed contrast adult until now with a few hundred participants.
As a partial of Coupons.com, a app will be monetized by – not surprisingly – banking distribution. These will be seamlessly integrated into a product, display users a coupons that are accessible for several equipment and recipes in KitchMe. Users will also be means to crop a banking gallery, as on a Coupons.com flagship site. Circular information from 200+ grocery stores opposite a U.S. is enclosed as well.
In a online interface, KitchMe offers drag-and-drop dish planning, where possibly recipes or whole dishes can be dragged onto a calendar, so we can devise dishes for a day, week, month, or longer. The mixture we need for those dishes are afterwards automatically combined to your selling list. The list is now being powered by a same record that underpins GroceryIQ, a mobile selling list app for iOS and Android that Coupons.com acquired behind in 2009.
KitchMe now offers thousands of recipes, though focuses usually on those that are rated 4.5 stars or aloft and can be prepared in 45 mins or less, a association says. Recipes are sourced from a accumulation of sites, including Food.com, Food Network, and All Recipes, for example.
To get started with a service, we can pointer adult or bond around Facebook, afterwards yield a site with your zip formula and favorite grocery stores. The site even has a Pinterest-like demeanour and feel to it, given a visible emphasis. You can afterwards crop or hunt for recipes, plan, save and share dishes to Facebook or Pinterest, demeanour for internal deals and coupons, imitation coupons, and more.
The site competes with a series of recipes and meal-planning services, including Evernote’s Food, Condé Nast’s ZipList, Yummly, Kitchenbug, Foodily, Gojee, mor.sl, (though no longer Punchfork), plus a big-name recipes sites themselves, such as Epicurious, AllRecipes, and Food Network, and many, many others.
KitchMe’s founders roles won’t unequivocally change following this understanding – they will still conduct adult and run a service, now underneath Coupons.com’s brand. Interested users can pointer adult here.
- KITCHME
- COUPONS.COM
KitchMe is a web and mobile focus that creates it easy for consumers to save adult to 50% on their grocery bill. KitchMe gives consumers entrance to real-time grocery deals, afterwards matches those assets to personalized recipes and domicile products. Consumers finish adult with a selling list that combines a groceries they wish with a best prices.
Coupons.com is a provider of digital coupons, including online printable, banking codes, save to faithfulness label and mobile promotions. The company’s products embody Coupons.com as good as Grocery iQ and Coupons.com mobile applications.
For Consumers:
The company’s products embody printable coupons and banking codes during Coupons.com, a 43rd largest Web skill and No. 1 in a Coupons/Rewards difficulty in a U.S., as good as Grocery iQ and Coupons.com mobile applications.
For Brand Marketers:
Coupons.com distributes digital coupons to millions of consumers by Coupons.com…
Article source: http://techcrunch.com/2013/03/21/coupons-com-acquires-kitchm/
